Recipe Booklet
Services Provided
Print Design
Challenge
Splenda needed recipe booklets that could be mailed with their B2B samples. The focus was to show the variety of food items that could be created with Splenda's product line.
Creative Approach
During the projects infancy, I created multiple page and cover designs to give the Splenda marketing representatives an idea for how this booklet could look and feel.
Execution
After they decided on the rough design and layout, I relinquished my creative direction to them in order to follow their feedback and instructions closely.
Result
Drawing inspiration from elements in nature, I crafted a leaf-inspired logo within a circular shape to symbolize growth, vitality, and the earth’s cyclical nature. A fresh green color palette was chosen to reinforce the natural theme, paired with soft earthy tones to give the brand an approachable yet professional look.
Email Marketing & Advertisements
Challenge
These deliverables are usually same day turn around where the client gives me the messaging and goals for the piece, and I create a design that achieves just that.
